Citizens, consumers, visitors, students, patients – there are many labels attached to the variety of people serviced by the public sector. We believe that people should be informed, helped and entertained. High-quality, dynamic communication bridges the gap between the public sector and its consumers, and makes the experience more effective and satisfying for all parties.
The world in which local authorities were distanced belongs to the past. Today, citizens and employees expect local authorities and regions to offer the best possible service with correct and accurate information, but local resources have not increased accordingly.
The challenge for public institutions is their battle for attention and the subsequent need to market themselves to the public. This is the case for job centres, energy companies and other institutions that are part of a competitive market. The same goes for the police, fire departments and other public services for which it is important to convey information and in return receive goodwill from citizens. Also, libraries, local authority offices, places of education, the health sector and cultural institutions/attractions can benefit greatly from a digital signage solution that allows them to meet their users halfway by improving dialogue and communication.
Digital signage is an effective way of expressing openness, and the easy management of a digital signage solution ensures that attention can continue to be devoted to the essential resources and services provided by the staff.